Bridgestone and Michelin to Present Findings from Year-Long Effort on Recovered Carbon Black in Joint White Paper

Bridgestone and Michelin have released a joint white paper, which summarizes their collaborative year-long effort to increase the use of recovered carbon black (rCB) in the tire industry. This initiative is part of their broader strategy toward achieving material circularity, addressing both environmental impacts and the supply chain limitations associated with rCB. The white paper presents proposed global standards for rCB use, aiming to facilitate its broader adoption and help meet sustainability targets, including significant reductions in CO2 emissions in tire production. For more details, you can view the full press release here.